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Love our Gulf 1& 2

Campaign #1: listening hard!

Read the summary below, or you can read the full Love our Gulf 1 report [PDF, 2MB].

From December 2013 to March 2014, giant ‘Love our Gulf’ message boards appeared at 11 beaches and community events to capture visitors’ favourite things about the Hauraki Gulf/Tikapa Moana.

Over the summer, 1700 people left a message. They told us what they love about the Gulf, what they want for its future and offered ideas on how we can all look after it, now and in years to come.

Even people who couldn’t be there still shared. Love Our Gulf turned up on Facebook and Instagram (#loveourgulf), with 428 liking the pages, 573 posting photos, 27 posting videos – and 14,991 people viewing the posts. This campaign drew people of all ages and backgrounds, but also targeted a number of youth-focused events.

All the comments, photos and ideas were captured in a report that went to the Stakeholder Working Group to help them develop the Sea Change – Tai Timu Tai Pari marine spatial plan.

Love Our Gulf is an independent campaign overseen by WWF New Zealand and funded by the Tindall Foundation. This campaign generated lots of interest in Sea Change – Tai Timu Tai Pari and in the issues facing the Gulf.

Campaign #2: getting specific

Read the summary below, or you can read the full Love our Gulf 2 report [large PDF, 6MB].

Love Our Gulf campaign #2 was launched in September 2014 to support the work of the Stakeholder Working Group and the Summer Survey undertaken by Sea Change – Tai Timu Tai Pari during this period.

Message boards appeared again at beaches and community events but this time the questions were more specific. Beach and event-goers were asked for their views on six specific subjects – the subjects being researched and investigated by the project’s Roundtable working groups:

  • Fish and fish stocks: how many fish there are.
  • Water quality and catchments: how clean is the water in streams and at beaches?
  • Infrastructure and commercial uses: how we make a living in the Gulf.
  • Aquaculture: how we farm fish and shellfish.
  • Biodiversity: how many living things there are in the Gulf.
  • Accessible gulf: how we enjoy ourselves in the Gulf.


The beach events reached around 2600 people and once again, peole also shared online. Love Our Gulf 2 turned up on Facebook and Instagram (#loveourgulf), with the page getting up to 515 likes, 654 photos, 44 total videos – and a huge post reach of 142,564. This campaign drew people of all ages and backgrounds, but also targeted a number of youth-focused events.

Love our Gulf 1& 2

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Hauraki Gulf Forum Ministry for Primary Industries  Department of Conservation (DOC) Waikato Regional Council Auckland Council